Leading Sales Operations

The masterclass in building a career as a Sales Operations professional.

Packed with Sales Ops Wisdom

In the last 12 months, how many hours did you spend reading whitepapers, sitting through webinars, watching demos and attending vendor conferences? Was your time well spent? Chances are, that only a fraction of the information you reviewed was specific to Sales Operations. This course is packed with high quality, Sales Ops specific content, delivered by active practitioners and hand selected experts. You will find no better value for your time

A message from the instructor

Kevin Raybon, Chairman of the Global Sales Operations Association

Last year I was standing in front of a session at Dreamforce speaking about my experiences in Sales Operations when a thought hit me like a ton of bricks.

As I peered into the eyes of those eager, young Sales Ops professionals…I realized that my 15 years of experiences…the good and the bad…could be of tremendous advantage to those just starting this journey.

At that moment I began planning what is now the Global Sales Operations Association and the contents of this class. 

As I have shared this project with experts, thought leaders and other Sales Ops pros, we have built a very comprehensive course which will be of benefit to the new Sales Ops professional as well as the veteran who is looking to take the function to the next level.

In the column to the right you will find a list of course modules with accompanying questions which we answer. Chances are, you are dealing with more than a few of these right now. 

You won’t find a software vendor who will provide you with all these answers. Consulting firms will give you a proprietary model. Training companies don’t have anything specific to Sales Ops. And…don’t even bother checking with the local university for answers to these questions.

Make THIS the year you invest in yourself. This course will bring you 15+ years of experience over the course of 8 weeks. That is a great investment.

Best Regards,

Questions Answered in the Masterclass

  • How do you define Sales Operations?
  • Why does Sales Ops look so different from one company to the next?
  • What career paths are available in Sales Ops?
  • What KPIs should I be measuring?
  • How can I build a process that produces consistent, trustworthy reports?
  • How can I move from reporting info to providing insights?
  • How an I improve forecast accuracy?
  • How do I get finance and sales to build an integrated forecast?
  • What tools can help me?
  • What are the critical pieces I need in my sales tech stack?
  • How do I prioritize investments?
  • How do I get people to use what we already have?
  • What is the difference between this and Sales Administration?
  • How can I spot processes which will bring efficiency to sales?
  • How can we move into policy enforcement?
  • How do I determine if the comp plans are working?
  • How do I build plans that are not too complicated?
  • How much of sales comp should Sales Ops ‘own’?
  • How can I get people to do the things the business needs without so much push back?
  • How can I assure new initiatives stick?
  • What should I be communicating before and during projects?
  • Please give me a definition of Sales Enablement
  • How does it fit with Sales Ops?
  • Is there more to Sales Enablement than training?
  • How does it differ from Sales Enablement?
  • When is my company ready for it?
  • What are key roles on Sales Excellence?
  • How is it different from reporting?
  • What are the key annual milestones on the SP&A calendar?
  • How does SP&A interface with other functions?
  • How can Sales Ops earn and keep a  seat at the table?
  • How do I know what my CxO cares about?
  • Got tips for managing my key stakeholders?
  • How do I prioritize our Sales Ops projects?
  • How do I build support for the priorities?
  • How do I communicate progress?
  • What should I be reading, watching and attending?
  • How can I bring out the best in my team?
  • How can I stay focused and effective?

How It Works?

We know your time is valuable, and that you need learning opportunities to be flexible enough to fit around your schedule. As Sales Ops pros ourselves, we know the value of sharing with your peers. This Masterclass is not just a set of online modules. When you sign up, you will be added to weekly group calls where, together, we will go through additional material. On these calls, you hear from experts and thought leaders who will help us expand our knowledge of each topic.

Online Learning

A total of 16 lessons with over 65 specific topics. New content is unlocked each week. Courses have additional reading, templates for you to use and more.

Weekly Group Calls

Each week, class members will join our instructor in a live call where he will expound on the weekly modules, interview experts and answer questions from the group.

Exclusive Community

Class members have 24/7 access to an exclusive community group within the SOPSA website.

Are you new to Sales Operations?

If so, you are probably wondering what a career in Sales Ops looks like and how you can get off to a strong start. This class will introduce you to little known frameworks and models which will help you quickly become the internal expert on Sales Operations for your company.

Are you a Sales Operations veteran?

Maybe you have been in the Sales Ops function for years. You know all too well the constant new projects and priorities which get handed to Sales Ops. This course will help you prepare for new projects and give you tools for managing the change.

"I certainly wish this Masterclass had been around when I started my career in Sales Operations! The class is packed with information it would take a beginner years to learn on their own."
Yuri Dekiba
15 year Sales Ops Pro

Intro Pricing

$1,750 USD

$925 for Members


Frequently Asked Questions

This class is available immediately after checkout. The first 7 modules will be available on day 1. New modules will appear each week.

From the beginning, at SOPSA, we have served an international audience. That is why we have group calls scheduled on Thursday afternoon and Friday morning (CST).

May of our friends in Europe attend the Friday call.

The learning modules are self paced and can be taken from your mobile device or computer. We estimate the time you will want to spend on the weekly learning to be 45-60 minutes. 

Our group calls will be 60 minutes.

You can contact the instructor directly at kevin.raybon@globalsalesops.org

Corporate teams can take advantage of our buy 2, get 2 free offer. Just sign up your two team members at the introductory price and email us the names of the other two you would like to add for free!

The Bonus: Building a Go-To-Market strategy course is available immediately.

The additional two bonus classes will be made available once you have completed the course.

Absolutely. If you buy this course today and, don’t agree that it is worth every penny you paid for it, I will refund the full purchase price. No questions asked. No hassle. Just send Kevin Raybon a message inside the SOPSA community.

Seats are limited, register today!

This course is limited to 45 students.